Easy To find Contact Info. Easy Easy Easy! That’s the word of the day!
This is a very important feature that sometimes gets overlooked. Contact Info must always be available in your website. That’s the whole point of having a small business website. It’s basically a giant virtual business card.
Although, just available contact info is not enough.
Not only you want to make sure to give your potential clients the information to be able to get in touch in you and start the process to hire your services but this information should be EASY TO FIND from any page in your website.
I’m very picky when it comes to websites, as you can imagine, and it drives me crazy when I go to a site specifically to find out where the shop is located or when I need to contact the business and I have to go through aaaaaallll the pages to find their phone number and when I finally find it, it’s all the way in the bottom of a random page. I mean.. c’mon people!!!!
I firmly believe that some folks are losing business simply because it’s too hard for the clients to contact them and that’s a shame.
Where can you place your contact info in a Website?
There are many options to display your contact info inside your small business website.
1. The Footer:
This the most common one and usually the first place clients will go to look for your address or phone number. You can use this space, to direct your clients actions within the site. Showcase specific pages that are not on the main menu, links to social media profiles and newsletter sign-up are few examples. Example taken from ScopeRoofing.net
2. Contact Page:
You can have a specific page with a contact form going directly to your email and also add all your contact information such as address, phone number, email, hours of operation, and even a google map if possible. You can also use this page to explain more about the process of hiring you or requesting a quote. Example of a complete contact page from DallasApartmentFinder.com
3. Above the header:
Some new websites are using a the option of having the contact info right over the main menu on the top of page, no matter where in the website you are you will always see it.
4. Above footer – Call to action:
Having a call to action at the bottom of all the pages, it’s also a great way to show your clients how to contact you. You don’t have to write your whole contact information here but it could be a button that will inmediately link to a contact form. Use call to action phrases like: Request a Quote, Let’s get in touch, Ask about our Specials, Book you Appointment, etc. Call to Action From NeemasBodyWraps.com
Just as important as having client-specific copy or having a mobile site, for your small business website to be effective it is fundamental to have a easy to follow sales funnel. Imagine that you are guiding your clients through your website. From the moment they open your site all the way to your contact form or to your sale page. It’s very important to make it easy for clients to find you, to contact you, to find your shop, or simply to start dialog with someone in your team. If you clients have to jump through hoops just to find your phone number or email you are leaving money on the table. Trust me!
Once again, thank you for reading and please let me know your thoughts below.