Me: So, what about Graphics for your Website.
Client: “No, it’s ok, I have my own pics” – “We can use the same pictures from the previous flash site (wix, webs, etc) that I designed myself” – Do we really need to pay for a picture? – Can we just download it from Google???…..
As a website designer I hear many versions of the these phrases on a daily basis and that’s why I knew I needed to include this topic as one of the tips from my small business must haves.
An Effective Small Business Website Must Have GOOD GRAPHICS.
There is a saying in Spanish, “Todo entra por la vista” which literally translates “Everything gets in through the sight” and it couldn’t be truer now. I must admit that I used to LIVE by this motto back in my teenage years, when I would doll up just to go buy milk because… hey! My future husband could be just around the corner.
It’s no secret that we are very visual beigns. We usually create meaningful connections to things that we can experencie through our senses and that evoke a feeling in us. If the are playing certain music, that happen to we love, in a our favorite coffee shop will make our visit even more enjoyable. Finding a instragram profile that have a beautiful color scheme. A professional taken picture of a burger would make us crave it for the rest of the week.
Good Graphics are the fastest way to connect with our clients and show them, not tell them…show them why they want our product or our services.
What are graphics for a website?
Every type of media that you use on your small business website.
Some example of Website Graphics:
- Home Page Images
- Call to action buttons
If you want to have good graphics on your small business website you have to make sure to follow these points:
- High Resolution Images: As tecnhology evolves more and more, devices give us the opportunity to have see crystal clear images and videos right on our smart phones. It’s important that your website is up to date and has high resolution pictures, specially if you have a full-width website. This is not optional.
- Don’t Download from Google: Going to google images and search for “cupcakes” it’s one of the easiest ways to find an unlimited amount of pictures. But I would strongly advice you against it. Why you ask? Well… copyrights! A lot of the readily available graphics on Google are copyrighted and not only that but there are tons of lawyers out there, actively searching for websites that use these images and trying to make a buck by sueing everyone they can. If you have your heart set on using Google Images then make sure to use their filter and search for images that are free to use commercially but the results will go from millions to like 10.
- Use closely related images: Have you ever gone to a website and you have no idea what is they are selling? They have pictures of happy people holding hands in the park or a puppy sticking his head out the car window but after reading three or four pages you found out they are contractors and build houses. Always keep it Industry-related. If you must have that picture of the puppy put him inside a crane.
- Avoid not great pictures: Not great pictures is my way of saying avoid crappy pics… It’s common for clients to want to use the same pictures that they’ve used in previous sites or even just to copy the picture that they posted on facebook 5 years ago. The point of having graphics on their website is to showcase their services and their work. But just as a good picture can greatly benefit you, a really bad picture can hurt your business. If the images that you have are less than ideal, it’s better to just use a couple of really good industry related pictures than 10 very dark, or small or blurry specific images and as soon as you can invest in professional photography for your business. You will be able to use it not only on your website but also all across social media.
Having a website is an investment of money, time and effort. If you will be investing on a website for your business make the best of it and make sure that all of your graphics are on point! I will be sharing soon in a separate post different pages where you can download free high-resolution images and graphics for your websites or social media profiles. Yes, I said FREE!
Let know your thoughts below, I always love to hear from you.